When they came to us, their existing design was very basic and with not a lot of focus on key design elements. This resulted in less repetitive clients and a less than satisfactory user experience. The challenge for us was to create a whole new portal that facilitated all travel needs, was easy to use and aesthetically well designed.
To solve the challenges, we adopted a user-centered and collaborative design process:
The solution focused on simplifying every step of the travel journey.
We redesigned the booking flow to reduce cognitive load and help users find flights, hotels, and transportation more efficiently. Navigation was restructured to make important actions easier to discover, and information was organized in a way that supported quick decision-making.
We also introduced a consistent design system with reusable components, standardized typography, color systems, and visual elements. This ensured a seamless experience across all platforms while making future product scaling much easier.
Accessibility and usability improvements were integrated throughout the experience, helping a wider range of users interact with the platform comfortably.
The redesign transformed Etta from a feature-heavy platform into a user-centered travel experience.
Users could complete bookings faster, navigate the platform with greater confidence, and manage their travel plans more efficiently. The improved usability reduced friction across the booking journey and significantly enhanced overall user satisfaction.
From a business perspective, the platform became more scalable, easier to maintain, and better aligned with the needs of corporate travelers. The quality of the experience also contributed to industry recognition and design awards, validating the effectiveness of the redesign.
