Results & Conclusion
- Improved Usability: The simplified navigation and enhanced customization tool led to a 35% increase in task completion rates
- Reduced Cart Abandonment: The streamlined checkout process resulted in a 28% reduction in cart abandonment rates
- Enhanced Mobile Traffic: Mobile traffic increased by 45%, with a 38% increase in mobile conversions
- Higher User Engagement: User engagement metrics, such as time spent on the site and the number of designs created, increased by 30%
- Increased Sales: Overall sales increased by 25%, driven by the improved user experience and higher customer satisfaction.
By addressing key UX challenges through targeted research and iterative design improvements, AnimalMerch.com significantly enhanced the user experience on their eCommerce platform. The project outcomes included higher user satisfaction, increased engagement, and improved conversion rates, positioning AnimalMerch.com as a user-friendly and efficient POD service. These improvements have laid a strong foundation for future growth and success in the competitive POD market.