GL Marketing – bikshudesigner.com

Marketing Website

Revamping the digital face of a print-on-demand platform to attract, convert, and scale for creators and enterprises.

Overview.

GearLaunch, a leading print-on-demand platform, sought a comprehensive redesign of its marketing website to elevate user engagement, clarify its value proposition, and position itself strongly in a highly competitive marketplace. The project addressed the needs of creators, entrepreneurs, and businesses aiming to design, sell, and scale custom products online.

Objectives.

Clearly communicate GearLaunch’s unique value proposition
Simplify the user onboarding and selling process
Enhance differentiation in the print-on-demand landscape
Enable seamless scalability for both small and enterprise-grade clients

Challenges

Outdated Design: The legacy site failed to convey a modern, trustworthy brand image.
Unclear Offerings: Key benefits were lost in dense, text-heavy pages, making it difficult for users to quickly grasp platform features.
Ineffective User Journey: Lack of intuitive navigation led to user drop-offs during critical conversion stages.
Mobile Optimization Issues: Poor responsiveness negatively impacted mobile users’ experiences.
Credibility Gaps: Minimal use of social proof and trust signals reduced customer confidence.

Opportunities Identified

Streamlining onboarding with a step-by-step “How It Works” guide
Showcasing value (e.g., no upfront costs, quality assurance, automation)
Built-in profit calculator for transparency and incentive
Segmentation—personalized solutions for creators and large enterprises
Visual and interactive tools (dynamic displays, testimonials, videos)

Design Process.

1. Research & Discovery

Stakeholder Interviews: In-depth discussions with leadership to align on conversion and perception goals.
Competitive Analysis: Benchmarked against top industry players; assembled mood boards for trend inspiration.
Analytics Audit: Assessed key metrics such as:
- Bounce rate: 62%
- Conversion rate: 4.5%
- High mobile drop-offs

2. Design Strategy

Hero Section Revamp: Crystal-clear, specific messaging “Create/Sell Custom Products Online” targeted at creators and SMBs.
Clear CTAs: Strategic placement of call-to-actions, e.g., “Create Now,” “Start Selling,” guiding users to convert.
Trust Features: Integration of testimonials, real-time user numbers (“10,000+ creators”), and transparent benefit breakdowns.
Interactive Tools: Introduction of a profit calculator to empower and engage users.

Visual Execution.

Clean layout with ample white space and consistent typography
Icons, product visuals, and videos used to break down complex flows
Dynamic sections for real-time statistics (e.g. “10,000+ creators onboard”)
Highlighted platform integrations (Shopify, Etsy, Order Desk)

Wireframing.

After setting the IA, I created low-fidelity wireframes in Figma and Sketch to visualize the app’s structure. These wireframes covered key screens, focusing on functionality to allow easy product selection, customization, and real-time design previews.

High Fidelity Screens.

With all my research findings, Insights and data points I started working on UI design for this project. First I designed responsive mobile application so that I can scale it to web.

Results & Impact.

🔻 Bounce Rate decreased significantly from ~62% (specific % not listed)
📈 Conversion Rate increased above 5% (improved significantly post-launch)
📱 Mobile Engagement drastically improved with optimized navigation and responsive layout
👍 User Feedback was positive, with users appreciating the clarity, tools, and ease of navigation

Conclusion.

The comprehensive redesign of GearLaunch’s marketing platform successfully modernized its digital presence, clarified user journeys, and delivered measurable increases in engagement and conversion rates. The project demonstrated the transformative impact of user-centric design, data-driven optimization, and effective cross-functional collaboration.