Web & Mobile Apps
Seamless Discovery, Crafting Surechain’s User Platform
Problem.
Users needed a seamless digital experience to discover products, engage with businesses, and transact on-the-go. The challenge was to design a platform that blends social networking features with B2B marketplace workflows.
Goal.
  • Make discovery and engagement effortless.
  • Enable buyers to request quotes, sellers to promote products, and both to build networks.
  • Deliver a mobile-first PWA and iOS app to ensure accessibility across devices.
Process.
  • Mapped Buyer and Guest Journey Maps to understand pain points.
  • Prototyped core flows: Registration → Feed → Product Discovery → Orders → Messaging.
  • Iterated UI with a LinkedIn × Marketplace hybrid approach for familiarity.
Design Highlights.
  • SureFeed Homepage: Social + commerce feed with UGC posts, product showcases, and CTAs (“Request Quote”).
  • Global Search & Filters: AI-powered suggestions and predictive search.
  • Network Features: Suggested connections, profile completion prompts.
  • Mobile-first patterns: Story-style categories, bottom nav for iOS.
  • Engagement tools: Likes, comments, shares, post promotions.
Outcome.
  • Enabled cross-device accessibility via PWA + iOS app.
  • Increased engagement by blending social interaction with B2B transactions.
  • Provided businesses with an effective channel to promote products and generate leads.
  • Let's Work Together
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Designed with ♥ by Bikshapati Chenamoni
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